Creative Strategy in Direct Marketing

This book contains all the insights and hands-on tools necessary to create and execute packages that attract the right customers, turn leads into buyers and convert one-time sales into long term customers.

CREATIVE STRATEGY IN DIRECT & INTERACTIVE MARKETING Paperback

The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ?. The art and science of marketing creativity and the strategic challenges of direct marketing and interactivity.